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Legendary Recording Artist and Entrepreneur to Assist World Fintech Join with New Shoppers
Acrisure introduced at this time that legendary recording artist and entrepreneur Lionel Richie might be becoming a member of the Firm as an official Model Ambassador. On this position, Richie will have interaction with broadcast and social media to lift consciousness and generate pleasure as Acrisure expands its direct-to-consumer choices. He may also be a supply of inspiration as he participates in different advertising and marketing efforts to focus on Acrisure’s transformation right into a broad Fintech companies supplier.
Richie is a cautious choose of character with regards to whom he works with, and he determined to join the Acrisure team for 2 distinct causes. First, he has seen and admired how the Firm has prioritized innovation in each side of its enterprise that has allowed Acrisure to develop past its insurance coverage roots and set up itself as a world Fintech chief. Using one of the best in human and synthetic intelligence has enabled the Firm to supply a full suite of economic companies choices to enterprise and particular person shoppers, together with reinsurance, actual property, cyber safety, and asset and wealth administration, to call a number of.
Second, Acrisure’s “limitless” tradition syncs completely with Richie’s private ethos. Since its begin, Acrisure pursued super progress at a fast tempo; 75% of all M&A transactions come straight from present Companion referrals, illustrating the private and empathetic method Acrisure brings to consumer relationships. Coupled with the Firm’s mantra of not staying complacent, this aligned with Richie’s skilled objectives.
“Acrisure may have coasted on its repute as a large participant within the insurance coverage business, but it surely hasn’t. As a substitute, it prevented the complacency that comes with success and has embraced innovation in so some ways. Because of this, Acrisure has emerged as a real chief within the Fintech house,” stated Richie. “From what I’ve seen, its tradition actually values empathy—an indication you can be centered on progress with out forgetting the place you began. On the finish of the day, that’s the kind of firm I wish to work with.”
“It goes with out saying however Lionel’s stellar repute will elevate and broaden Acrisure’s model,” stated Greg Williams, Acrisure Co-Founder, Chairman and CEO. “His distinctive talent at connecting authentically with an viewers will make him a useful useful resource for our group. We’re thrilled to associate with Lionel as we pursue our mission of limitless progress.”
Richie becoming a member of Acrisure is the most recent accomplishment in a protracted listing of current advertising and marketing achievements. Final 12 months, the Firm obtained the naming rights from the Pittsburgh Steelers to ascertain Acrisure Stadium as the brand new residence of the storied franchise. It additionally unveiled Acrisure Area in Southern California—a world-class leisure and sports activities venue and residential to the AHL’s Coachella Valley Firebirds. Acrisure additionally partnered with UBS Area and the New York Islanders to call the state-of-the artwork venue’s important entrance as “The Acrisure Nice Corridor”—together with many different native campaigns in Michigan, the place the Firm is headquartered.
Supply: Acrisure
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