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In this episode of the “And I Quote” podcast, Coterie’s Chief Development Officer Bobbie Collies interviews Ema Roloff, a digital transformation influencer. Ema creates LinkedIn, YouTube, and TikTok content material targeted on digital transformation within the insurance coverage business.
Tik Tok Truths
Ema makes use of TikTok as a platform to teach her viewers about insurance coverage and digital transformation. Ema was initially reluctant to make use of TikTok and regarded it a platform primarily utilized by a youthful demographic. Nevertheless, after talking with a colleague who was hooked on the platform after downloading it to see what his college-aged daughters have been as much as, Ema realized that there is likely to be a complete viewers of insurance coverage business professionals consuming TikTok content material.
“Over the course of time, what I’ve acknowledged is that I get a distinct sort of engagement on Tik Tok than I do on LinkedIn, “mentioned Ema. “I feel the content material hits and resonates in another way on Tik Tok as a result of it’s not tied to folks’s direct firm persona or their place at work.”
Video Content material is Key
Ema created her first video and posted it on LinkedIn, receiving numerous traction and taking off considerably. She admits that the primary video was outdoors of her consolation zone, however the reception was so good that she continued to mess around with the platform. She makes use of humor and leisure to start out conversations and get folks enthusiastic about remodeling the best way they work within the insurance coverage business.
Digital transformation
Digital transformation is a buzzword that’s usually thrown round within the enterprise world, however what does it really imply? In easy phrases, it refers back to the strategy of utilizing know-how to enhance and optimize enterprise processes. Whereas it could sound simple in concept, the fact of implementing digital transformation could be difficult.
Ema’s work within the P&C house and her digital transformation content material offers a contemporary perspective on an business that’s usually seen as critical and boring. Her use of TikTok as a platform exhibits that even platforms regarded as solely for a youthful demographic can be utilized to teach and interact with a large viewers. Ema’s work is an inspiration to all business professionals to embrace new applied sciences and platforms to achieve wider audiences and alter business perceptions.
The primary and most important component of a profitable digital transformation is having a transparent imaginative and prescient. It’s necessary to grasp why you’re implementing new know-how, and the way it will profit your organization. This imaginative and prescient must be communicated from the manager degree down to each worker within the firm, so everyone seems to be working in the direction of the identical purpose. Leaders in every space of the enterprise want to have the ability to take that imaginative and prescient and assist every individual on their staff perceive what’s in it for them. This ensures that everybody is aligned and transferring in the identical route, in the direction of the frequent purpose.
The second component is efficient communication. An absence of communication is a typical pitfall in digital transformations. To keep away from this, it’s necessary to have the appropriate folks within the room to assist remedy issues and make selections. Nevertheless, it’s additionally necessary to maintain everybody else knowledgeable, even when they’re indirectly concerned within the decision-making course of. Lunch and learns or newsletters are efficient methods to speak updates and progress to the whole staff. This retains everybody knowledgeable and engaged, in order that they don’t really feel blindsided by sudden modifications or updates.
The ultimate component of a profitable digital transformation is celebrating progress. It’s necessary to acknowledge and have a good time the small wins alongside the best way, as implementing new know-how is usually a lengthy and difficult course of. Celebrating progress retains staff motivated and engaged, and it helps them really feel included within the course of. Small gestures resembling shout-outs, recognition, and appreciation can go a great distance in maintaining the staff motivated and on observe.
Implementing new methods
Ema shared how she carried out a brand new coverage administration system, which is usually a lengthy and arduous course of for any group. It requires a big quantity of effort, sources, and time to get issues executed proper. However extra importantly, it additionally requires numerous communication and recognition alongside the best way to maintain your staff motivated and engaged.
Digital transformation is usually a daunting course of, however by having a transparent imaginative and prescient, efficient communication, and celebrating progress, it may be a profitable and rewarding expertise. Hold your staff knowledgeable, have a good time progress, and don’t overlook to acknowledge the arduous work of your staff members.
By making certain everyone seems to be aligned and dealing in the direction of the identical purpose, maintaining the staff knowledgeable, and celebrating progress alongside the best way, you possibly can create a tradition of innovation and collaboration that can assist your organization thrive within the digital age. Follow Ema for extra ideas and sources and go deeper by listening to the complete podcast episode here!
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