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Accessibility
Insurance coverage is constructed upon the promise to guard our prospects. What occurs if a particular group of shoppers are consistently held again due to how services are constructed? That is when accessibility comes into play.
What’s accessibility?
Accessibility, aka a11y, refers to an inclusive follow the place a product can be utilized by anybody as a result of it was constructed for everybody. Digital accessibility particularly refers to web sites, cellular apps, and something throughout the World Huge Net.
It seems {that a} bulk of expertise has unknowingly blocked prospects with disabilities from their service. Prospects who could expertise cognitive, bodily, or social exclusions (i.e. age) attributable to their circumstances. In the US alone, 1 in 4 adults have some kind of incapacity. After they face a digital product that doesn’t match the experiences they want, they change into excluded from a service and decide to go elsewhere (if potential).
Not solely is an funding in accessibility an moral one, however it’s going to additionally reap monetary advantages. If we be sure that our merchandise are accessible for all customers, we’re unlocking the 25% of customers who would have prevented our product in any other case.
However it doesn’t simply finish there. When merchandise are constructed to be inclusive from the beginning, we will future proof our merchandise as our prospects undergo life. Think about if we constructed an insurance coverage app that helps a visually impaired buyer within the current day and the identical interface is ready to assist a 20 12 months previous if they only obtained laser eye surgical procedure.
Accessibility isn’t only for customers who’ve disabilities, it allows all customers to entry merchandise throughout all walks of life.
How is Slice prioritizing a11y?
In our hackathons
We embed it firstly of our course of the place we first uncover and uncover the wants of our customers. We try this by facilitating collaborative classes targeted on empathizing our customers’ wants and contexts.
Throughout growth
Our gifted designers and builders make the most of finest practices in the case of digital accessibility. This implies:
- Textual content and colours – We implement excessive distinction colours and textual content sizes in order that customers can see what they want and get the data they need.
Interactive components – We evaluate and iterate on each interactive element of our merchandise. For instance: we take a look at button and kind fields and evaluate the completely different states that these could seem. - Language – Insurance coverage may be laborious to know. We take our copy and distill it into their essence in order that customers no matter their studying degree perceive the protection supplied.
- Testing – We take a look at our prototypes with actual customers to make sure that the product delivers probably the most intuitive and satisfying person expertise.
And after launch
We work intently with our buyer assist group to find out about what our present customers are doing with our product and we take into consideration the subsequent evolution. Enchancment by no means stops.
Our mission for accessible insurance coverage merchandise for all is regularly evolving. By embedding our inclusive practices within the begin, we’re capable of shortly launch (minimal viable merchandise) MVPs. As with the whole lot in life, there’s nonetheless at all times room for enchancment and we’re excited to see the place we’ll go subsequent.
Concerned with joining our team?
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