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Contest seeks to have interaction college students and underscore the significance of driving safely
The Massachusetts Division of Transportation (MassDOT), in collaboration with world nonprofit Fundación MAPFRE, is happy to announce the launch of a roadway security public service contest for Massachusetts highschool college students. The competition, which was launched in 2022 as a part of MAPFRE’s Look Each Methods Program, seeks to assist college students increase consciousness with their friends and underscore the significance of being secure whereas driving on roadways throughout the Commonwealth. Security consultants and state officers warning that, as knowledge for 2023 continues to be acquired and analyzed, the outcomes may present a 3rd straight yearly improve in road-related fatalities.
“MassDOT is happy to proceed our collaboration with Fundación MAPFRE by means of the second annual roadway security schooling contest,” mentioned Transportation Secretary and CEO Monica Tibbits-Nutt. “Getting younger drivers concerned in security schooling is a crucial motion in direction of making our streets safer, and we’re wanting to see the good concepts that college students give you this 12 months. Their participation is vital in serving to MassDOT to check a future with out roadway accidents and deaths.”
“Our youngest and most inexperienced drivers are disproportionately in danger for being concerned in a crash,” mentioned Jaime Tamayo, Chief Consultant of Fundación MAPFRE in america and CEO of MAPFRE USA. “As we noticed with final 12 months’s contest, student-led concepts are an effective way to ship a message that resonates with fellow teenagers. We’re excited to encourage a brand new wave of scholars to make use of their creativity to achieve their friends.”
The best way to enter this 12 months’s contest
To enter the competition, excessive faculties merely go to: https://www.fundacionmapfre.org/en/look-both-ways/. The deadline for contest submissions is 5:00 p.m. on Friday, March 29. The scholars with the successful submission will work with the Boston Artistic Communications Company (CTP) to supply the spot which is anticipated to well timed air within the spring earlier than promenade and commencement season. Moreover, the scholars’ faculty will obtain $3,000 supplied by Fundación MAPFRE, towards highway security schooling.
Look Each Methods goals to get rid of road-related fatalities and severe damage, connecting excessive faculties and schools with this system’s “React Problem.” The cellular interactive digital actuality station assessments college students’ secure driving capability when confronted with distractions behind the wheel.
In accordance with the Massachusetts Strategic Freeway Security Plan (SHSP), roadway deaths in Massachusetts reached a 14-year excessive in 2021 (413 deaths), rising year-over-year since 2019. Since publication of the SHSP, 2022 trended even larger (435 deaths). In 2023, the 345 fatalities seem to have dropped to pre-Covid ranges. Nationally, roadway fatalities elevated within the early occasions of Covid, and the 2023 nationwide early estimates are additionally trending down. Within the final 5 years, individuals strolling and biking accounted for nearly 22% of deaths on Massachusetts roadways.
Extra about Fundacion Mapfre
About Fundación MAPFRE’s Highway Security Initiative: Fundación MAPFRE, a non-profit based mostly in Madrid, Spain, and with North American headquarters in Webster, Massachusetts, goals to promote the well-being of society and residents. Prevention and Highway security is an motion space to which the inspiration is devoted. It believes that if the Imaginative and prescient Zero motion in 1997 led to a revolution in our understanding of Highway Security, the present aim ought to be to achieve the purpose the place there aren’t any fatalities or individuals injured in visitors crashes.
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